I was asked to create the corporate identity of the AI for Business, as part of the sub-brands' campaign of the MIC. The AI for Business is a group of activities about the implementation of AI in offices and organizations. The program’s target are companies, but the activities are innovative and entertaining.Therefore, the communication is professional looking, but dynamic, modern and fun; since the program is not a baunch of boring conferences, but a baunch of dynamic and interactive activities. The aim of the communication is to make a difference between other AI conferences, and show that these are not usual activities, but innovative experiences.