This was a personal project of re-branding for an existing Jazz Club in Florence, done during my masters degree at FIDI.

The Florentine Jazz Club appears in all the most important guides of the world. In over 40 years, thousands of musicians have risen on the Jazz Club stage. It is an indispensable pub for those who love music.

However, the old logotype and visual identity do no longer transmit the Jazz Club’s values.

That is why I created a whole new corporate identity to cover all the possible applications of the brand. The entire project has been designed in the same graphic line and with the same intention: the brand must be identifiable by its personality in any medium.