Latxa Beer | Packaging - Branding

This was a personal project for a made up Basque artisanal beer, made with the highest quality products, done during my masters degree at FIDI, Florence.

The name of the beer is Latxa in honor to the famous Latxa sheep from the Basque Country, which is a synonim of high quality of cheese, milk and wool.

The beer design is aimed to look handmade and Basque in a modern and playful way. We were asked to design some kind of packaging, but I thought it would be more fun to create a whole brand. So I designed a logo, a mascot, packaging for bottles and cans, and boxes for the pack of bottles.