MEP | Branding - Motion

I was asked to create the corporate identity of the MIC Empower Program (MEP), as part of the sub-brands' campaign of the MIC.

The MEP is the group of activities devoted to make companies grow, showing them how to help their clients with digital challenges.

It is the most elegant and corporate looking sub-brand of the MIC, while still looking “professional, but not boring”, since the colors and patterns are fun and modern. 
However, there is a big difference compared with other MIC’s sub-brands more focused on devs. All MEP’s communication has a more serious and clean presentation, based on geometrical shapes and grid.