MIC | Branding - Motion
I was asked to re-design the whole corporate image of the MIC (Meet Innovate Create), the old Microsoft Innovation Center Belgique.
The Microsoft Innovation Center changed its name to just the MIC, meaning now Meet, Innovate, Create. The company took this change as an advantage to create a whole new corporate image that represents the organization’s values perfectly.
The new MIC is open, modern, innovative professional and close to people. It is a reliable company, flexible and open-minded. Anybody can count on them, but only if they are going to be serious. The new MIC is professional, but not boring.