MIC | Sub-brands
The MIC evolved and so did its activities and programs. After the re-branding of the organization, the team of the MIC decided that it was time to change the image of all the activities and programs of the company.
Therefore, I created a whole icon language using the shapes and colors of the main logo, which helped me to design and choose isotypes for each sub-brand that transmit their mission, vision and values.
This way, all MIC's image is homogeneous, with similar shapes and colors, creating a very professional, corporate and modern looking overall identity.