Open Space | Branding - Motion
I was asked to create the corporate identity of the Open Space, as part of the sub-brands' campaign of the MIC.
The Open Space is the moment of the week when the MIC opens its doors to be the perfect place to meet, talk, network, share and cooperate.
Its communication’s style is design to be the most relaxed, flexible and open of the MIC Sub-brands.
The sensations that must be transmited are those of openness, cool atmosphere, networking, sharing...
It is the place you want and need to be.