Power Branch | Branding - Motion

I was asked to create the corporate identity of the Power Branch, as part of the sub-brands' campaign of the MIC.

The Power Branch is the community of developers who never stop improving and empowering their skills.

It is the most fun and colorful sub-brand of the MIC, since the target audience is always in mind for all communication. The brand is designed to be techno and "dark mode" looking, fun and epic; but still looking serious. Yes, the program is fun, but you can count on the expert devs to achieve results, it is not all just having fun.