Softlab | Branding - Motion

I was asked to create the corporate identity of the Softlab Academy, as part of the sub-brands' campaign of the MIC.

Softlab Academy is the program that puts companies and students together so that they can help each other grow.

The challenge with this branding was to unify the two targets in a same design: companies and students developers.

The result is a corporate but fun looking image, perfect for companies who want capable dev students, and for students who want to have their first professional experience in a cool and creative place.